If you want your blog to rank higher on Google without spending money on expensive software, these seven free SEO tools can help. Each tool plays a unique role in keyword research, content optimization, and traffic analysis.
1. Ahrefs Free Keyword Generator
This tool helps you discover keyword ideas, long-tail keywords, and easy-to-rank search terms. Simply type in a seed keyword and get hundreds of suggestions with search volume and difficulty scores. Perfect for planning your blog content strategy.
2. Ahrefs SERP Checker
Use this tool to analyze the top 10 ranking pages for any keyword across hundreds of locations worldwide. It shows who’s ranking, how strong their backlinks are, and why they might be outranking others; helping you identify opportunities.
3. Web Page Word Counter
Enter a webpage URL to count the words and extract top keywords. This is useful for analyzing the average word count of top-ranking blog posts, ensuring your content length is competitive while staying keyword-rich.
4. Google Analytics
Track your website visitors and understand where your traffic is coming from. You can monitor sessions such as:
- Direct (people typing your website URL)
- Organic Search (Google search traffic)
- Organic Social (traffic from social media)
- Referral (traffic from other sites)
- Unassigned (miscellaneous sources)
If your blog is indexed, Google Analytics will show you exactly how many visitors are arriving through organic search.
5. Microsoft Word
Although it’s not a typical SEO tool, Microsoft Word is powerful for drafting long-form blog content. If competitor analysis shows top results have 2,000–5,000 words, you can outline and structure your posts accordingly. Writing offline also keeps you organized.
6. Google Gemini
As Google’s AI tool, Gemini is great for keyword research and SERP analysis. You can use prompts like:
Template:
“Run a Google search for [keyword] and pull the titles of the top 10 results.”
Example:
“Run a Google search for [Christmas dinner ideas] and pull the titles of the top 10 results.”
This helps you quickly identify trends and the type of content that ranks.
7. ChatGPT
Perfect for brainstorming blog ideas, creating content outlines, and optimizing on-page SEO. You can generate SEO titles, descriptions, meta tags, and even content structures. It saves time and ensures your blog posts are search-friendly before publishing.
These free tools cover everything from keyword research to content writing and traffic tracking. Start using them today to build authority, optimize your blog, and rank higher on Google.