Connect Google Analytics

After creating and customizing your blog, the next important step is connecting Google Analytics. This tool helps you understand how visitors interact with your website and gives you valuable data about your blog traffic, audience, and content performance.

One mistake many beginners make is waiting too long before setting up analytics. Even if your blog is new and does not have many visitors yet, it is still important to connect Google Analytics early so you can start collecting data from the beginning.

With Google Analytics, you can track:

This information helps you improve your blog content and grow your website more strategically over time.

Before you connect Google Analytics to your blog, you need a Google account.

Once you have a Google account, go to Google Marketing Platform Analytics page.

When the page opens:

Click the button that says Get started today

Google Analytics setup includes five important steps.

The first setup step is creating your account.

Inside the Account creation section, you will be asked to add an account name.

You can simply use your blog name.

Examples:

The account name helps organize all your analytics properties inside one dashboard.

After adding your account name:

Scroll down

Click Next

The second step is creating a Property.

A property represents the website, app, or platform you want Google Analytics to track.

You can use your blog name again or create a more specific name.

Examples:

You can create multiple properties under one Google Analytics account.

For example:

If you only want to track your blog specifically, adding the word “Blog” to the property name can help you stay organized later.

Next, Google Analytics will ask for:

Reporting time zone

Currency

Choose the options that match your country or business preference.

Do not worry too much because you can edit these details later inside the Admin section.

Once complete:

Click Next

The next section is Business details.

This helps Google understand what your website is about so it can personalize recommendations and reporting.

Choose Your Industry Category

Select the category that best matches your blog niche.

Examples:

For example:

If your blog is SBSAI and focuses on technology, you can choose:

Computers & Electronics

If your blog is about pets, choose:

Pets & Animals

The next step focuses on your website goals and how you want to use Google Analytics.

Google will ask you to choose business objectives so it can personalize your dashboard and recommendations.

You will see these options:

I recommend selecting all four options because each one provides useful reporting tools for bloggers.

These objectives help Google Analytics organize useful reports about:

After selecting all four options:

Click the Create button

A popup window will appear containing the Google Analytics Terms of Service Agreement.

To continue:

Once accepted, you will be redirected to the Data Collection setup section.

This step tells Google where your traffic data will come from.

Inside the Choose a platform section:

Select Web

This option is used for blogs and websites.

You will now be redirected to the Set up data stream page.

Now you need to add your blog details.

Website URL

First:

Select https

Then add your domain name.

Example:

www.sbsai.sbs

www.rosemichael.com

www.fashionwhispers.net

Stream Name

Next, add your stream name.

You can simply use your blog name.

Examples:

SBSAI

Cozy Kitchen Bite

Fashion Whispers

After filling out the details:

Click the button in the top right corner that says Create & continue

Wait a few seconds while Google creates your tracking setup.

After setup is complete, Google Analytics will redirect you to the Set up a Google tag section.

Google will generate a tracking code similar to this:

<!-- Google tag (gtag.js) -->

<script async src="https://www.googletagmanager.com/gtag/js?id=G-35N88EV93J"></script>

<script>

window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag('js', new Date());

gtag('config', 'G-35N88EV93J');

</script>

This is your Google tag.

Copy the entire code carefully because you will now add it to your blog.

Open your blog management area and follow these steps:

A popup editor will appear.

Paste your Google tag code into this section.

After pasting the code:

Click Save

Then click Save again inside the Blog layout editor

We are using the Blog layout section because it applies the tracking code across all blog pages automatically.

After saving your tracking code, return to Google Analytics.

You can now test whether your Google tag was added correctly.

To test the installation:

Click the Test installation button located in the top right corner

If the connection works properly, Google Analytics will detect your website.

Google Analytics does not always show data immediately.

You may need to wait:

Several hours

Up to 24 hours

Before traffic data starts appearing across all pages.

Once active, you can start monitoring your visitors directly from your Google Analytics dashboard.

You can also track your website traffic using the official Google Analytics Android or iOS app by logging in with the same Google account connected to your blog.